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Nine Ways to Add Video to Your Marketing Strategy

Nine Ways to Add Video to Your Marketing Strategy

Videos are a great way to improve your marketing results. When you realize that YouTube is the really the second most powerful and most influential search engine behind Google Search, then you know you need to add video to your marketing strategy. 1) Share Announcements – A […]

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Eight Free Tools and Software to Streamline Your Business

Eight Free Tools and Software to Streamline Your Business

People love quoting that “there’s no such thing as a free lunch” – in other words, nothing in life is free. But when it comes to awesome software and tools that you can put into use for your business right now, nothing could be further from the […]

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Why Product Launches Begin Weeks in Advance

Why Product Launches Begin Weeks in Advance

Launching a program or product doesn’t start on the actual day of the launch. It starts weeks in advance, building up to the day of the launch – sometimes even before the actual product or program is actually ready for prime time. Shoot for starting 8 to […]

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The Best Sources of Content for Your Website

The Best Sources of Content for Your Website

If you are having trouble coming up with content for your website, you might be thinking too literally about content always being freshly written content and text. The truth is, you can come up with a lot more content than just blog posts or articles that you […]

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Ten Ways Project Management Can Help You with Your Everyday Work Tasks

Ten Ways Project Management Can Help You with Your Everyday Work Tasks

Project management isn’t just for big projects; it can actually be used for everyday work tasks. In fact, if you plan to run a successful business then it’s imperative that you do use project management to help you with your everyday work tasks. Here are ten reasons […]

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Repurpose and Refresh Your Content for More Website Traffic

Repurpose and Refresh Your Content for More Website Traffic

Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you already have is to freshen it up, and repurpose it. Content gets old, and information becomes outdated. That doesn’t mean […]

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How to Ensure That Your Message Is Heard

How to Ensure That Your Message Is Heard

Communication involves the participation of at least two parties. Communication can be written, verbal, and even non-verbal. On a blog, you’re likely more concerned with written communication unless you create video blogs, in which case you’re using verbal communication that will include body language (non-verbal) and other […]

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Celebrate Tall Poppies

Celebrate Tall Poppies

While on a call with my client today, she mentioned the term “tall poppy.” Popularized in Australia, “the tall poppy gets cut down” refers to a field of poppies in which the poppies all grow to the same height, but the tall poppy gets chopped. In the business world, it is a social phenomenon in which people who are successful, accomplished, and are kicking asses and taking names instead get criticized and hated on by insecure and jealous peers.

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Client Profiling Tools to Streamline Your Process

Client Profiling Tools to Streamline Your Process

Profiling your clients or customers is an important method of gathering information to help you better serve them. You’ll not only be able to create more targeted marketing materials, but you will also be able to create better products and services as well as improve the offerings you currently have.

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Getting Your Clients to Promote Your Business 

Getting Your Clients to Promote Your Business 

One of the best ways to create buzz about your business is to get your clients to do it for you. There are many ways in which you can encourage this behavior from your loyal clients. First, provide excellent service, products, and programs to your current clients […]

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