Archive for the Marketing & Automation Tips Category

Nine Ways to Get More Email Opens

Nine Ways to Get More Email Opens

Did you know that 47% of email recipients open email based on the subject line alone? At the same time, 68% of email recipients report email as spam based solely on the subject line. I think we can all agree that your subject lines have the power […]

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How to Manage Your Online Reputation

How to Manage Your Online Reputation

Did you know that you have an online reputation? Try doing a Google Search on yourself; what comes up? Is it what you thought? Nothing? Or, is there something there that you’d rather not be there? If you’ve been just letting information rack up about you without […]

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How much of your political beliefs should you share online?

How much of your political beliefs should you share online?

It was only one week ago that we elected Donald Trump as our 45th President of the United States. It was a surprise outcome and the conversation is quite different than expected. Nowhere else did this become more apparent than in my social media feeds –  everything from […]

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How to Start Marketing Without a Social Media Following

How to Start Marketing Without a Social Media Following

Not everyone who ends up very successful in their chosen business has 100K social media followers. You can start marketing without worrying about your social media following if you want to. The following ways will not only help you market your business but will also help you […]

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What Makes a Social Media Strategy Successful?

What Makes a Social Media Strategy Successful?

Social media marketing is a very lucrative way to position yourself as an expert, get more leads, and convert more sales. But, you can really mess it up too by spamming, taking steps that are considered rude, and not paying attention to the rules of the road […]

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Ten Things a Social Media Manager Can Do for Your Business

Ten Things a Social Media Manager Can Do for Your Business

Pretty much any business type can benefit from contracting with a social media manager. It takes a lot of work to properly manage social media so that it pays off for your business. You need to focus on doing the things that make your business money and […]

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How to Share Passwords Safely Among Team Members

How to Share Passwords Safely Among Team Members

Shared passwords aren’t unusual and are very common among family members and even team members. It’s not unusual to give a virtual assistant private information so that they can do their jobs. After all, a web designer will need information about your hosting account and other things […]

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What to do with Bounced Emails

What to do with Bounced Emails

When you run email marketing campaigns, there will always be a certain number of emails that go out to people and bounce. What it means for an email to “bounce” is that it doesn’t get into the email in box of the recipient. This can be a […]

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How to Leverage Growing Technology to Be Competitive

How to Leverage Growing Technology to Be Competitive

One of the most amazing things about owning a business today is that there is so much technology that is continuing to grow and improve. This technology makes it even more possible for you to be successful as a business owner without having to hire a lot of people, or pay for high-cost infrastructure.

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Top Nine Key Performance Indicators (KPIs) to Track

Top Nine Key Performance Indicators (KPIs) to Track

It can be hard to know what to track when it comes to social media. But there are some key performance indicators or KPIs that you can track that will help you know whether you’re being effective or not in your efforts. 1. The Number of People […]

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