Blog

#66: Put Your Sales on Autopilot With a Follow-Up Sequence

#66: Put Your Sales on Autopilot With a Follow-Up Sequence

This month’s theme is Easy Sales Funnels (click on the links below this week’s video if you need to catch up). The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with […]

Read more

#65: Why Sales Funnels Leak and How to Fix

#65: Why Sales Funnels Leak and How to Fix

This month’s theme is Easy Sales Funnels and last week we went over the 3 pages every funnel must have (click on the link below this week’s video if you need to catch up). An easy sales funnel follows a familiar path – free something, low-cost something, […]

Read more

#64: 3 Pages Every Funnel Must Have

#64: 3 Pages Every Funnel Must Have

Systems Sunday is back! For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can […]

Read more

#63: Spring Cleaning Your Office Filing System

#63: Spring Cleaning Your Office Filing System

In today’s Systems Sunday Rewind, I reshare one of my most popular items from the Business Freedom Challenge in which I show you how to get freedom from your filing system. In this longer-than-normal video, I take you behind the scenes of how I set up my own office […]

Read more

#62: Dos and Don’ts of Re-Engaging Your Subscribers

#62: Dos and Don’ts of Re-Engaging Your Subscribers

We’ve talked this month about why subscribers become inactive and go cold and what you can do to re-engage these subscribers. I’ve given 8 example emails to charm and win-back inactive subscribers and 3 advanced win-back strategies. This week I also wanted to go over a few […]

Read more

#61: 3 Advanced Win-Back Campaign Strategies

#61: 3 Advanced Win-Back Campaign Strategies

We’ve been talking this month about re-engaging inactive subscribers and re-engagement strategies. In last week’s video, I showed you examples of emails that you can send in order to get people to take action – whether it’s clicking a link so you don’t unsubscribe them, changing their […]

Read more

#60: 8 Examples to Charm & Win-Back Inactive Subscribers

#60: 8 Examples to Charm & Win-Back Inactive Subscribers

There’s an oft-cited stat that database decay is about 25% per year, meaning a quarter of your list goes bad every year. But that stat from Marketing Sherpas is from 2001! Nowadays, it’s more like 30%. And if you are in the tech industry, it can be […]

Read more

#59: Reasons Why Your Email List Went Cold (And How to Re-Engage)

#59: Reasons Why Your Email List Went Cold (And How to Re-Engage)

(In last week’s video, I showed you my system how to identify inactive and unengaged subscribers, so be sure to watch that video if you haven’t seen it.) This month’s theme is all about systems to re-engage a cold email list… According to industry norms, list churn […]

Read more

#58: Setting up Systems to Identify Inactive and Unengaged Subscribers

#58: Setting up Systems to Identify Inactive and Unengaged Subscribers

Keeping with our theme this month of building and maintaining a clean email list, we’ve already covered a lot this month: What is a dirty list and how do you clean it? How to handle bounced emails How to handle email opt-outs We also talked a lot […]

Read more

#57: How to Handle Email Opt-Outs

#57: How to Handle Email Opt-Outs

Keeping with our theme this month of building and maintaining a clean email list, we’ve already covered a lot this month: What is a dirty list and how do you clean it? How to handle bounced emails This week we’ll be talking about opt-outs. Now, no one […]

Read more

Cart