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Why a Lack of Integration Can Cost Sales

Why a Lack of Integration Can Cost Sales

All parts of a business work together. They need to do more than co-exist, in such a way that it is seamless. From planning to marketing to sales and customer service, it all needs to go together so that you can please consumers and make more sales. […]

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Creating Copy for Different Stages of Prospect Awareness

Creating Copy for Different Stages of Prospect Awareness

Anytime you create copy it’s important to consider who your audience is. You’re always going to have new people, middle-of-the-road and advanced users. As you write various types of copy you will need to address the needs of these different levels of users based on their awareness […]

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12 Ways to Use Market Research for Your Business

12 Ways to Use Market Research for Your Business

Market research is the best way to ensure longevity of your business. Many small business owners often overlook market research – to their detriment. Market research is an essential and ongoing component of all successful businesses. Here are twelve ways to use market research for your business. […]

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How to Handle Gaps in the Knowledge and Skills of Your Team

How to Handle Gaps in the Knowledge and Skills of Your Team

When working with a team you will sometimes notice that there are gaps in the knowledge that you need to help run your business. You have a few choices on how to handle the gaps in knowledge and skills of your team members.

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Social Media Marketing – Are You Controlling It or Is It Controlling You?

Social Media Marketing – Are You Controlling It or Is It Controlling You?

Social media marketing is a good way to get the word out about your business, products and/or services. But, there are times when you have to be cognizant of the fact that social media marketing has the potential to draw you in and become a major time […]

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Page Load Speed Improvement

Page Load Speed Improvement

Improving your page load speed can increase conversions and drastically improve the user’s experience using your website. Thankfully, there are some very simple things that you can do to improve your page load speed. The More You Have on a Page the Longer It Takes to Render […]

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Strategies for Crafting Beefy Copy without Being Wordy

Strategies for Crafting Beefy Copy without Being Wordy

Many people sit down to write, and suddenly they seem to think they need to add extra words. You may have found yourself doing that too at some stage – using words you know are unnatural for you to use and just adding fluff to your writing. […]

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Ten Things You Can Learn from Customer Feedback

Ten Things You Can Learn from Customer Feedback

Whether it’s compliments or complaints, you can learn a lot from customer feedback. If you pay close attention to it, you’ll figure out what is working and what is not working for your customers. You may also identify gaps in your products or services that you can […]

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Tips for Finding Trained Content Marketing Professionals

Tips for Finding Trained Content Marketing Professionals

Finding people who are good at content marketing can sometimes be difficult. You can take several approaches such as looking for “content marketers” on Google or on professionally-oriented social media like LinkedIn. Follow these tips to better understand that sometimes the title is less important than the […]

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Understanding the AIDAS Formula

Understanding the AIDAS Formula

In advertising there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDAS formula. AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. Using this formula in all of your ad copy is a way to check whether […]

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