Blog

Ten Things You Can Learn from Customer Feedback

Ten Things You Can Learn from Customer Feedback

Whether it’s compliments or complaints, you can learn a lot from customer feedback. If you pay close attention to it, you’ll figure out what is working and what is not working for your customers. You may also identify gaps in your products or services that you can […]

Read more

Tips for Finding Trained Content Marketing Professionals

Tips for Finding Trained Content Marketing Professionals

Finding people who are good at content marketing can sometimes be difficult. You can take several approaches such as looking for “content marketers” on Google or on professionally-oriented social media like LinkedIn. Follow these tips to better understand that sometimes the title is less important than the […]

Read more

Understanding the AIDAS Formula

Understanding the AIDAS Formula

In advertising there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDAS formula. AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. Using this formula in all of your ad copy is a way to check whether […]

Read more

The Key to Continual Growth and Expansion

The Key to Continual Growth and Expansion

The best way to keep your business going long term and to experience more success is to continue to grow and expand. If you’re not growing and expanding, you’re stagnating. There are many ways in which you can experience continuous growth and expansion in your business and […]

Read more

How to Reduce Bounce Rates

How to Reduce Bounce Rates

When people click through a pay-per-click advertisement, or a link on your message board, or guest blogging bio, you want them to go to your webpage and stick around. You want them to read your content, see your offers, and then finally take the next step to […]

Read more

Things to Consider When Creating a Content Plan for Your Blog

Things to Consider When Creating a Content Plan for Your Blog

Preparing and planning the content for your blog will put you ahead of the rest in a huge way. Believe it or not, many bloggers only blog when the inspiration strikes and have no regular content plan. But, those who are serious and want to create a […]

Read more

How to Create Actionable Content

How to Create Actionable Content

The most important part of creating content is ensuring that you have a plan to follow. You need to know who your audience is, know the keywords you need to use to attract them, decide upon content types and topics, and then plan when and how they’ll […]

Read more

Defining Your Content Theme

Defining Your Content Theme

Throughout all your marketing collateral, your website, newsletter, sales pages, and email newsletters, you will need to have a developed cohesive message or theme. Your content theme will need to explain how your products are different from the competitions’ and how they solve your audience’s problems all […]

Read more

Ten Trends That Will Change How You Market in 2015

Ten Trends That Will Change How You Market in 2015

If you’re a trend watcher in your industry (and you should be), you’ll notice that times are changing for 2015 when it comes to online marketing.

Read more

How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience

How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience

In order to win the content game, attract more customers and clients, please the customers and clients you already have, and ultimately improve your bottom line, the following rules of content use and creation make a lot of sense.

Read more

Cart