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How to Create Actionable Content

How to Create Actionable Content

The most important part of creating content is ensuring that you have a plan to follow. You need to know who your audience is, know the keywords you need to use to attract them, decide upon content types and topics, and then plan when and how they’ll […]

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Defining Your Content Theme

Defining Your Content Theme

Throughout all your marketing collateral, your website, newsletter, sales pages, and email newsletters, you will need to have a developed cohesive message or theme. Your content theme will need to explain how your products are different from the competitions’ and how they solve your audience’s problems all […]

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Ten Trends That Will Change How You Market in 2015

Ten Trends That Will Change How You Market in 2015

If you’re a trend watcher in your industry (and you should be), you’ll notice that times are changing for 2015 when it comes to online marketing.

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How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience

How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience

In order to win the content game, attract more customers and clients, please the customers and clients you already have, and ultimately improve your bottom line, the following rules of content use and creation make a lot of sense.

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How to Integrate Repurposed Content Creation

How to Integrate Repurposed Content Creation

Knowing how to repurpose content, or get the most out of your content, is an important idea that all small business owners need to understand.

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How to Repurpose and Scale Content Creation

How to Repurpose and Scale Content Creation

A lot of work goes into creating the content that you use to market your business. You may as well get the most out of it by repurposing it for multiple channels.

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How Scaling Affects Content Creation

How Scaling Affects Content Creation

Scaling content adds a new way to use content in all the information you gather in your business.

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How to Incorporate More Human Speech, Humor, and Personality into Your Content

How to Incorporate More Human Speech, Humor, and Personality into Your Content

Seek to be yourself, while also delivering great content to your audience.

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How Often Should You Review Your Marketing Strategy?

How Often Should You Review Your Marketing Strategy?

The entire point of marketing is to tell your target market that you exist so they can choose your products or services. If you want to be good at getting the message out to the right people, you’ll need to evaluate on a regular basis how it is that you spread the word about your products and services.

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Tools to measure the best time to post on Twitter and Facebook

Tools to measure the best time to post on Twitter and Facebook

Do you know the best time to post on Facebook and Twitter? I’ll explain it here…

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