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Understanding the AIDAS Formula

Understanding the AIDAS Formula

In advertising there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDAS formula. AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. Using this formula in all of your ad copy is a way to check whether […]

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The Key to Continual Growth and Expansion

The Key to Continual Growth and Expansion

The best way to keep your business going long term and to experience more success is to continue to grow and expand. If you’re not growing and expanding, you’re stagnating. There are many ways in which you can experience continuous growth and expansion in your business and […]

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How to Reduce Bounce Rates

How to Reduce Bounce Rates

When people click through a pay-per-click advertisement, or a link on your message board, or guest blogging bio, you want them to go to your webpage and stick around. You want them to read your content, see your offers, and then finally take the next step to […]

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Things to Consider When Creating a Content Plan for Your Blog

Things to Consider When Creating a Content Plan for Your Blog

Preparing and planning the content for your blog will put you ahead of the rest in a huge way. Believe it or not, many bloggers only blog when the inspiration strikes and have no regular content plan. But, those who are serious and want to create a […]

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How to Create Actionable Content

How to Create Actionable Content

The most important part of creating content is ensuring that you have a plan to follow. You need to know who your audience is, know the keywords you need to use to attract them, decide upon content types and topics, and then plan when and how they’ll […]

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Defining Your Content Theme

Defining Your Content Theme

Throughout all your marketing collateral, your website, newsletter, sales pages, and email newsletters, you will need to have a developed cohesive message or theme. Your content theme will need to explain how your products are different from the competitions’ and how they solve your audience’s problems all […]

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Ten Trends That Will Change How You Market in 2015

Ten Trends That Will Change How You Market in 2015

If you’re a trend watcher in your industry (and you should be), you’ll notice that times are changing for 2015 when it comes to online marketing.

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How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience

How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience

In order to win the content game, attract more customers and clients, please the customers and clients you already have, and ultimately improve your bottom line, the following rules of content use and creation make a lot of sense.

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How to Integrate Repurposed Content Creation

How to Integrate Repurposed Content Creation

Knowing how to repurpose content, or get the most out of your content, is an important idea that all small business owners need to understand.

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How to Repurpose and Scale Content Creation

How to Repurpose and Scale Content Creation

A lot of work goes into creating the content that you use to market your business. You may as well get the most out of it by repurposing it for multiple channels.

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