Welcome to Systems Sunday. Today we kick off our new theme of Podcasting Pre-Launch.

I’ve been toying with the idea of podcasting for a while now. It seems natural given that I have more than a hundred Systems Sunday episodes and 1) I love to repurpose content and 2) podcasting would open up a whole new medium and possibly audience, so it’s definitely something I’m strongly considering. If this is you and you are also thinking that podcasting sounds great, but you are so overwhelmed by all the moving parts, then this “Podcast Pre-Launch” series is going to be for you.

In today’s episode, we start with brainstorming your podcast theme in which I give you examples of how to create a strong series identity so that you will not only stand out, but you will always have the confidence to choose the right guest at the right time, for the right episode.


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