In this video, I go over some guidelines for writing an effective SOP and how to write an effective SOP using my 6 P’s!
Read more →If you have been running your business up to this point relying on your memory with no SOPs to speak of in order to get things done, things will eventually fall through the cracks. I promise. In this video, I break it all down step by step by giving you a 2-step process to getting started.
Read more →We’ve talked this month about why subscribers become inactive and go cold and what you can do to re-engage these subscribers. I’ve given 8 example emails to charm and win-back inactive subscribers and 3 advanced win-back strategies. This week I also wanted to go over a few
Read more →(In last week’s video, I showed you my system how to identify inactive and unengaged subscribers, so be sure to watch that video if you haven’t seen it.) This month’s theme is all about systems to re-engage a cold email list… According to industry norms, list churn
Read more →As you close out 2018 and celebrate with friends and family, I realize the LAST thing you want to think about is your business. So I’m giving you my End of Year Checklist to make things a little easier for you. It’s about tying up a few
Read more →Have you ever looked at your to-do list and thought, “I don’t even know where to begin”? We all have. But here’s something you may not know: We get overwhelmed not because there are too many things on that list, but because what’s on your list is
Read more →Dirty data can make your conversion rate look lower than it is. It can also cause you to send information to people who don’t want your information, especially if you purchase leads. The best way to handle this is to ensure that you start with good data and
Read more →Here’s an all-too-common scenario: A seemingly successful coach is hard at work growing her business. She’s working lots of hours and her rates are respectable. But her cash flow is dismal. Why? Because she’s working so hard that finding the time to actually take control of her
Read more →What if you could save an hour a day starting tomorrow? That’s 5 hours per week, or more than a half-day off. Imagine closing up shop at 11 am every Friday without worrying about all the stuff that didn’t get done. You can do that, when you
Read more →You know it’s critical to your success, but are you doing it with forethought and a solid strategy in place, or do you just “wing it?” Admittedly, most of us are squarely in the winging it category, but there are some quick and easy changes you can
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