Archive for the Marketing & Automation Tips Category

#62: Dos and Don’ts of Re-Engaging Your Subscribers

#62: Dos and Don’ts of Re-Engaging Your Subscribers

We’ve talked this month about why subscribers become inactive and go cold and what you can do to re-engage these subscribers. I’ve given 8 example emails to charm and win-back inactive subscribers and 3 advanced win-back strategies. This week I also wanted to go over a few […]

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#59: Reasons Why Your Email List Went Cold (And How to Re-Engage)

#59: Reasons Why Your Email List Went Cold (And How to Re-Engage)

(In last week’s video, I showed you my system how to identify inactive and unengaged subscribers, so be sure to watch that video if you haven’t seen it.) This month’s theme is all about systems to re-engage a cold email list… According to industry norms, list churn […]

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#50: 2018 End of Year Checklist – 11 Things to do Before the New Year

#50: 2018 End of Year Checklist – 11 Things to do Before the New Year

As you close out 2018 and celebrate with friends and family, I realize the LAST thing you want to think about is your business. So I’m giving you my End of Year Checklist to make things a little easier for you. It’s about tying up a few […]

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#5: Avoiding Overwhelm—Turning Big Goals Into Achievable Tasks

#5: Avoiding Overwhelm—Turning Big Goals Into Achievable Tasks

Have you ever looked at your to-do list and thought, “I don’t even know where to begin”? We all have. But here’s something you may not know: We get overwhelmed not because there are too many things on that list, but because what’s on your list is […]

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How to Clean Your Dirty Lead Data

How to Clean Your Dirty Lead Data

Dirty data can make your conversion rate look lower than it is. It can also cause you to send information to people who don’t want your information, especially if you purchase leads. The best way to handle this is to ensure that you start with good data and […]

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Money Matters: How to Systematize Everything from Invoicing To Tax Preparation

Money Matters: How to Systematize Everything from Invoicing To Tax Preparation

Here’s an all-too-common scenario: A seemingly successful coach is hard at work growing her business. She’s working lots of hours and her rates are respectable. But her cash flow is dismal. Why? Because she’s working so hard that finding the time to actually take control of her […]

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4 Solutions for De-Stressing Your Business Starting Right Now

4 Solutions for De-Stressing Your Business Starting Right Now

What if you could save an hour a day starting tomorrow? That’s 5 hours per week, or more than a half-day off. Imagine closing up shop at 11 am every Friday without worrying about all the stuff that didn’t get done. You can do that, when you […]

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How to Network Like a Ninja

How to Network Like a Ninja

You know it’s critical to your success, but are you doing it with forethought and a solid strategy in place, or do you just “wing it?” Admittedly, most of us are squarely in the winging it category, but there are some quick and easy changes you can […]

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Can You Really Build a Business Giving Away Free Stuff?

Can You Really Build a Business Giving Away Free Stuff?

When it comes to the most commonly heard business advice, “The money is in the list” ranks right up there in the number one spot. Whether you’re a coach, an information product seller, a top-notch service provider, or you’re selling a line of skin-care products, growing your […]

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Coaching Business Makeovers: It’s Time for a Change

Coaching Business Makeovers: It’s Time for a Change

When is the last time you changed the theme on your website? Changed your headshots? Rewrote your “About” page? If the answer to any of those is more than a year ago, listen up, because big coaching paychecks require more than a fancy sales page and an […]

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