Archive for the Marketing & Automation Tips Category

How to Optimize Your Social Media Campaigns

How to Optimize Your Social Media Campaigns

Using social media to market your products, programs, and services is an excellent way to get more business. The idea is to give your audience useful and valuable content to consume that teaches, informs, and excites them enough to want to answer your call to action. * […]

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5 Spring Cleaning Ideas to Freshen up Your Online Business Systems

5 Spring Cleaning Ideas to Freshen up Your Online Business Systems

I often get questions about “When is it a good time to do an inventory?” or “How often should I scrub my list?” Many of these ‘housekeeping’ things are treated as an afterthought or when someone has time on their hands. Some business owners may just assume […]

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Too Many Inboxes? Time for a Client Engagement Process

Too Many Inboxes? Time for a Client Engagement Process

I saw this tweet on my friend’s Facebook page the other day and it prompted me to think about all the ways clients and customers engage with us. While this is a fun question for some to answer, my mind went straight to processes! A very important […]

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Nine Inbound Marketing Techniques Every Business Should Use

Nine Inbound Marketing Techniques Every Business Should Use

The entire point of inbound marketing is to attract, engage and delight your audience, but many business owners don’t know where to begin or not sure if they are doing it right. Here are nine techniques that you should be using in your online business: 1. Give […]

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Nine Ways to Get More Email Opens

Nine Ways to Get More Email Opens

Did you know that 47% of email recipients open email based on the subject line alone? At the same time, 68% of email recipients report email as spam based solely on the subject line. I think we can all agree that your subject lines have the power […]

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How to Manage Your Online Reputation

How to Manage Your Online Reputation

Did you know that you have an online reputation? Try doing a Google Search on yourself; what comes up? Is it what you thought? Nothing? Or, is there something there that you’d rather not be there? If you’ve been just letting information rack up about you without […]

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How much of your political beliefs should you share online?

How much of your political beliefs should you share online?

It was only one week ago that we elected Donald Trump as our 45th President of the United States. It was a surprise outcome and the conversation is quite different than expected. Nowhere else did this become more apparent than in my social media feeds –  everything from […]

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How to Start Marketing Without a Social Media Following

How to Start Marketing Without a Social Media Following

Not everyone who ends up very successful in their chosen business has 100K social media followers. You can start marketing without worrying about your social media following if you want to. The following ways will not only help you market your business but will also help you […]

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What Makes a Social Media Strategy Successful?

What Makes a Social Media Strategy Successful?

Social media marketing is a very lucrative way to position yourself as an expert, get more leads, and convert more sales. But, you can really mess it up too by spamming, taking steps that are considered rude, and not paying attention to the rules of the road […]

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Ten Things a Social Media Manager Can Do for Your Business

Ten Things a Social Media Manager Can Do for Your Business

Pretty much any business type can benefit from contracting with a social media manager. It takes a lot of work to properly manage social media so that it pays off for your business. You need to focus on doing the things that make your business money and […]

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