Archive for the Marketing & Automation Tips Category

How to Share Passwords Safely Among Team Members

How to Share Passwords Safely Among Team Members

Shared passwords aren’t unusual and are very common among family members and even team members. It’s not unusual to give a virtual assistant private information so that they can do their jobs. After all, a web designer will need information about your hosting account and other things […]

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What to do with Bounced Emails

What to do with Bounced Emails

When you run email marketing campaigns, there will always be a certain number of emails that go out to people and bounce. What it means for an email to “bounce” is that it doesn’t get into the email in box of the recipient. This can be a […]

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How to Leverage Growing Technology to Be Competitive

How to Leverage Growing Technology to Be Competitive

One of the most amazing things about owning a business today is that there is so much technology that is continuing to grow and improve. This technology makes it even more possible for you to be successful as a business owner without having to hire a lot of people, or pay for high-cost infrastructure.

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Top Nine Key Performance Indicators (KPIs) to Track

Top Nine Key Performance Indicators (KPIs) to Track

It can be hard to know what to track when it comes to social media. But there are some key performance indicators or KPIs that you can track that will help you know whether you’re being effective or not in your efforts. 1. The Number of People […]

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How to Optimize Visuals

How to Optimize Visuals

Using images in your blog posts, articles, and advertising is an important aspect of grabbing your audience’s attention and explaining your story with fewer words. Images can speak volumes over text alone. You have only seconds to get their attention; a great image can capture your audience. […]

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How to Reduce People Dependency and Increase System Dependency

How to Reduce People Dependency and Increase System Dependency

If you want to build a reliable business that blows away your competition, it’s important to invest in systems so that you can reduce your dependency on people. This isn’t to say you won’t still hire people; you will. But by investing in systems you can hire […]

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Social Marketing Strategies That Work Long Term

Social Marketing Strategies That Work Long Term

There is a lot more to social marketing than just posting a few updates on social media networks and blogging a few times a week. In order to develop implementable strategies to scale your social efforts for the long term and for a wide scope, you have […]

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Streamlining Your Sales Funnels

Streamlining Your Sales Funnels

You have to remember that your main goal is to convert and make sales. Sales are the final goal of a sales funnel. When you are clear on what the point is, you can get clear on what you can cut out of your sales funnels. So […]

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Best Segmentation Practices

Best Segmentation Practices

If you want to market to your audience in the best possible way, you’ll need to learn about segmentation – the best possible way to slice and dice your own audience to make the highest sales and conversions. There are some best practices to use which will […]

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What it Costs to Run My Online Business

What it Costs to Run My Online Business

This is a super personal post but I absolutely love reading about others’ behind-the-scenes posts about where their money comes from and where they spend money, so here goes. I recently switched over to QuickBooks Online and boy oh boy do I LOVE it! But, for the past […]

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