If you watched last week’s video, you probably got to thinking, “Hey, I probably have dirty data lurking in my subscriber list, but how do I go about cleaning it up?” And we will go over that step by step starting with managing bounces.

Bounces happen when you send out your emails to your list and, for many reasons, the recipient never received it.

I put bounces into two buckets: soft bounces and hard bounces.

Basically, soft bounces happen when the recipient didn’t get the email because their inbox was too full, the server was down, or it was blocked. This happens when I send an email with an attached image to my husband’s work, which is a .mil email address. Sometimes he gets it but the attachment was stripped and other times he doesn’t get it at all. So there’s nothing wrong with the email address per se, it’s still valid, but the recipient temporarily cannot receive the email.

A hard bounce occurs when the email address no longer exists either because of a typo, fake account, or the person deleted the account, the company went out of business and domain was deleted. These are considered permanently undeliverable and they should be removed from your list.

In this video, I talk about bounced emails, how to decrease your hard bounces, walk you through what to track (and what industry averages to keep in line with), and how to delete bounced emails:

This week’s downloadable is the “Email Results Tracking Sheet” shown in the video.

This downloadable will help you KNOW YOUR NUMBERS when it comes to your bounce rate, deliverability, open rate, etc! Grab the free download here.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.