Keeping with our theme this month of building and maintaining a clean email list, we’ve already covered a lot this month:

This week we’ll be talking about opt-outs. Now, no one likes to see people opting out, unsubscribing, or leaving comments, but I would rather someone opt out of my list than stay on my list and not open emails. It’s really as simple as that.

That being said, all opt-outs aren’t equal.

Any reputable list manager will have the unsubscribe links at the bottom of every email where your subscribers can click on the link to opt out. This is the preferred way to do it because this isn’t something that is reported back to your internet service provider or the list manager, it’s just the normal course of business.

But there are two other ways people can opt-out that you don’t want your subscribers to do. One, mark the email as spam either through their email client provider (eg, Hotmail, Gmail), or 2) click on YOUR opt-out link and mark it as spam. Too many of these and your account will be affected.

In this video, I talk about 4 ways to decrease email opt-outs and I give a demo of how to run an opt-out report in Infusionsoft:

This week’s downloadable is the “Email Results Tracking Sheet” shown in the video.

This downloadable will help you KNOW YOUR NUMBERS when it comes to your bounce rate, deliverability, open rate, etc! Grab the free download here.


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