You may have heard the term before: joint venture, JV, or JV partnership… but simply put, a joint venture is when two experts agree to do or provide leverage to help each other either grow a list, make more money, or perhaps get more exposure.
Nowadays, popular ways to JV include getting involved in (or running):
- Interviews on blogs or podcasts
- Virtual summits
- Affiliate marketing activities
The main reason for doing a JV is not always so that both parties gain money, but to augment each other’s business goals, whatever these are. If you are planning a launch but you don’t have much of a list, get involved in a JV partnership to expand your reach and grow your list. On the other side of the coin, if you have a healthy list but nothing to launch, you can partner with someone who DOES have something significant to launch, so that you can leverage your subscribers and make some money (or at least build up leverage with that particular product creator).
No matter how big or small your list, no matter how new or expert you are, the success of your proposal will rise or fall with the value of your offer.
In today’s video, I’m going to share with you how to get a potential JV partner to say YES!