The first 30 days the customer is using your product or service is a benchmark. The reason for this benchmark is that after a few weeks of using most products or experiencing your services, the customer understands the unique value of the product and the benefits it offers. Your onboarding during the first few weeks, which we discussed in the last lesson, is for this initial period where the customer is still learning how to use the product and may not have felt its benefits yet.

In today’s video, we’ll create a plan for the future, where the customer understands the product and its benefits.