This month’s theme is Easy Sales Funnels (click on the links below this week’s video if you need to catch up).

The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your leads and prospects. The easiest way to do that is through your email manager, by sending periodic emails with various related offers.

In this quick video, I take you behind the scenes to show you a typical follow-up sequence for a free opt-in series. In this case, your prospect has attended a free webinar that promoted a high-ticket training program. In the days that follow, you’ll want to stay in contact with an autoresponder sequence that automatically sends emails at specific intervals.

This kind of hand’s off approach to email marketing is what will help you build a true passive sales funnel, so look for opportunities to use this system as you build your business.



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