#68: Seasonal marketing is more than just the holidays

Welcome to a new Systems Sunday! This month’s theme is Seasonal Marketing…

When you think of seasonal marketing the first ideas that probably pop into your mind are the typical holidays like Easter, Thanksgiving, Christmas, New Year’s Day, Mother’s Day, and the other holidays on your calendar, but seasonal marketing is much more than that. Seasonal marketing can involve the four seasons in a year, the typical holidays mentioned above, various causes that are important to you, as well as client anniversaries, or happenings like School’s Out or Back to School.

Basically, any event or trend that cycles annually can be considered a seasonal opportunity.

But, like many of you who are coaches or service provides, I was always stuck on how to take what I do, which is to help you automate and systemize your online business, and create a seasonal marketing plan around my services and products. It’s not easy when what you do doesn’t easily translate to a “season.”

If that sounds like you, you’re going to really like what I have planned for you this month.

In today’s Systems Sunday training video, we will brainstorm some seasonal marketing content ideas and I’ll show you a tool that will help you identify when your market is in the “buying mood.”

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