When you hear someone say you need to build your list, what they are talking about is building your list of subscribers. And yes, you could have a simple opt-in form on your website in which someone gives you their email address and a few weeks later they will get your monthly newsletter. But that is SO 2010! People nowadays expect some form of communication after they sign up for something or they won’t stay on your list for long.

And this is where autoresponders shine – they automate the way you communicate with your list of subscribers, clients, prospects, and customers.

In this video, I give you 7 suggestions for how you can use them and I tell you the two most popular and affordable software apps, so if you want to add this tool to your marketing toolbox, you can do so for under $20 a month.