Tips to Reduce Customer Complaints

The best customer service anticipates issues and cuts them off before they have a chance to build into bigger problems. Thankfully, with the advent of so much technology, you can find a good way to circumvent problems before they start. Set out to provide the best products and services possible, and remember that technology is your ally.

* Use Technology to Stay on Top of Issues – Set up your autoresponders to automatically thank buyers and periodically check up on the customer with questions and tips. It can all be set up with personalization in advance.

* Provide Top-Notch Customer Service – When your customer needs help, provide it joyfully and expertly. Offer customer service in multiple ways, from a help desk to a ticketing system. Do so quickly and calmly.

* Deliver What You Promised – The first thing you can do to protect yourself from customer complaints is to offer the best products and/or services that you can, and at the very least deliver exactly what you promised. Don’t blow smoke on sales pages, and truly give your customers what you said you would.

* Ask for Feedback – In one of the messages you send to customers, automatically ask for feedback. Let them just hit reply to answer it. It will make you seem a lot more human when you let them reply to your emails.

* Host Regular Q & A Live Events – A great way to over deliver is to have regular Q & A live events. You could do it for every 100 customers, or monthly, or on some other sort of schedule that is helpful. Allow customers to watch old Q & A between times. I belong to two of Amy Porterfield’s training programs and she does a Live Facebook Q&A on a weekly basis, which is a great idea to get personal help from her as well as a way to view past Q&As. They precede each video with a list of the questions asked, which is super helpful!

* Set Up a Help Desk – Technology enables you to set up an automated helpdesk, such as Zendesk. You can fill it with searchable questions and answers that have already been asked before. Add new answers for every new question you get from any customer.

* Thank Your Customers – Always send thank-you notes to your customers after purchase. The thank-you note is not the time to offer new products, but you can send them to your help desk, your FAQ, and tell them about your Q & A videos if you have them.

* Do a Follow-Up Survey – Develop a satisfaction survey that gives your customers an opportunity to provide you with helpful information. Allow them to put in their own thoughts, as well as answer up to five questions about the product. You can use these as testimonials too with permission.

Any time you get a complaint, you should study your system to find out how you can avoid ever getting that complaint again. This, more than anything, will help reduce customer complaints exponentially. Always work toward pleasing your customers first and foremost, and it will pay off.